British Heart Foundation and the Angina Monologues
Called the Angina Monologues, the show will include performances from Victoria and other star-studded guests as part of an innovative campaign created for the British Heart Foundation (BHF) by Grey London and Drum PHD in collaboration with Phil McIntyre Entertainments.
Tickets for the Angina Monologues go on sale today (Tuesday, November 9) with print and on-line adverts launching at the end of November.
The campaign aims to challenge the stereotype that only men get heart disease and highlight the fact heart disease kills three times more women than breast cancer.
The live event on December 5 will also be filmed for national television broadcast, due to air later in the same month. Further audiences will be reached through live screenings held in over thirty VUE cinemas nationwide and the content will be distributed through various online platforms.
Nick Radmore, Head of Social Marketing and Brand at the BHF said, “They say that laughter is the best medicine and the Angina Monologues will get women together for a night of fantastic comedy and thinking about a very serious issue at the same time. “The reality is that over a million women are living with heart disease in the UK. This show is the perfect way to get across vital messages that could ultimately save lives.”
Simon Wells, Executive Producer of Drum PHD added, “This is a great example of using all channels to take a piece of content from one event, to a huge audience through TV, cinema, theatre as well as driving this very important message through PR, marketing and digital content distribution.
“By teaming up with various partners, we are bringing this event to a wide audience of women and making them more aware of the risk of heart disease.”
A recent survey showed less than a third of women (31%) are aware that heart disease is the biggest killer of women in the UK with nearly two thirds (62%) believing that breast cancer is the biggest threat to their health.
The Angina Monologues will take place on Sunday 5 December at London’s Theatre Royal Haymarket. Tickets go on sale today (Tuesday 9 November), details can be found at www.anginamonologues.co.uk.