Heart failure awareness through social media
The Pumping Marvellous Foundation is a global leader in leading social media conversations with attractive campaigns. Led by our patients and headed up by Sam, our Head of Digital. Heart failure awareness is around energising the patients and carers who have to deal with heart failure, the general public, politicians, healthcare professionals, academics and the NHS.
We try to encapsulate the patients and carers feelings around how they feel about their condition and how they manage it on a day to day basis. As heart failure has reduced awareness of not only what it is but also the common symptoms, it is amazing when nearly 1,000,000 people in the UK have a diagnosis. We drive our campaigns around simple messaging. Health is over complicated anyway with messages often written by healthcare professionals meaning little to patients. Considering patients are the “customer/end-user” it is vital that the messages are in patient speak, often referred to as “lay”.
The imagery and accompanying text demonstrate our commitment to health literacy.
Visit some of our social media pages
Our Facebook campaign page Heart Failure Aware
Our Facebook closed support group Help For Hearts
Our Instagram account Pumping Marvellous
Our official Twitter account
Below you will see some of campaigns.